This ad is a well-known advertisement created by chocolate makers Ferrero, in November 2021 to create an attraction for Christmas 2021
In the advertisement, we can see neighbours gathering in the street and collecting bright Ferrero Rocher to form a pyramid of Ferrero Rocher.
Because it’s snowing, we can assume that this is a Christmas gathering to celebrate Christmas and create the magical part of Christmas.
This is a well-known advertisement created by chocolate makers Ferrero, in November 2021 to create an attraction for Christmas 2021. In it, we see neighbours gathering in the street and collecting bright Ferrero Rocher to form a pyramid. Because it’s snowing, we can assume that this is a Christmas gathering to celebrate Christmas and create the magical part of Christmas.
The idea behind this advertisement is to create a connection between happiness, love, a community gathering and Ferrero. The fact that people gather for Christmas gives an extra-market advantage for Ferrero, because French people tend to buy this specific brand more than usual before Christmas.
This advertisement creates a connection between Ferrero and the happiness, love and sense of community that arises at Christmas. Moreover, Christmas gives an Ferrero a special market advantage, as French people tend to go for this this specific product at Christmas - it's a "Christmassy" product.
The ad finishes with the formula “créateur de magie” which means “magi’s creator” which demonstrates the willingness of Ferrero to associate themselves with the mystique of Christmas and to become a part of Christmas evening.
The ad finishes with the formula “créateur de magie” which means “magic maker" which demonstrates the desire of Ferrero to associate themselves with the mystique of Christmas and to become a part of the Christmas spirit.
This very simple ad helped Ferrero to win the title of “most impactful advertisement” in 2021 for the French people, according to a survey.
The success of this advertisement is due to the fact that the creator uses the values of Christmas in the way to attract customers. This ad, which is not really sophisticated, depicts the representation of what is a perfect Christmas for French people, a period when they gather with their families and enjoy the magi behind it.
This very simple, heartfelt ad helped Ferrero to win the title of “most impactful advertisement” in 2021 for the French people, according to a survey. It's success is due to the fact that the creator uses the values of Christmas in the way that's convincing to customers. This ad, which is deliberately unsophisticated, depicts the representation of what is a ideal Christmas for French people, a period when they put aside sophistication and gather with their families and enjoy the childlike magic behind it.
This is why, in my opinion, this ad is successful. The amount of money spent on this ad is probably low, and its success is big. There is a sense of belonging depicted in this ad with which people wanted to associate with.
This is what, in my opinion, makes this ad is successful. The amount of money spent on this ad was probably modest, and its success was enormous. There is a sense of belonging depicted in this ad with which people wanted to associate.
No comments:
Post a Comment