In assessing what material things are important and worth paying attention to, we’re oddly prejudiced against cheapness – and frustratingly drawn to the expensive, for reasons that don’t necessarily stand up to examination.
Watch:
Why we hate cheap things
Listen and fill the gaps
1. The Pineapple
Columbus was the first European to be delighted by its physical _______ and _______ sweetness.
Pineapples _______ extremely difficult to transport and very costly to __________.
The fourth Earl of Dunmore built a temple on his Scottish estate in its _______.
Christopher Wren had no ________ in topping the south tower of Saint Paul's in London with this evidently divine fruit.
There were huge ________ in steam technology.
Transport costs ___________ and __________ transformed the psychology of pineapple eating.
The pineapple _____ hasn't changed. Only our _______ to it has.
Contemplation of the history of the pineapple suggests a curious ________ between love and economics.
When we have to pay a lot for something nice, we appreciate it to the ____. Yet as it's price in the market falls, passion has a habit of ______ away.
If it has real virtue and yet a low price, then it's in _______ danger of falling into ________.
2. The Sight of Clouds
In 1927 a _______ unknown airmail pilot called Charles Linberg became the first man to complete a solo _____ of the Atlantic...
He was __________ and felt he was becoming for a time almost _________.
3. Why do we associate cheap prices with a lack of value?
Our response seems a _______ from our pre-industrial past.
For most of human history there ____ was a strong _________ between cost and value.
This relationship between price and value ____ true in an _________ way until the end of the Eighteenth Century.
Instead of making wonderful experiences ________ available, industrialisation as _________ produced a different effect.
We have to be very __________ about one's enthusiasm for the eggs of a chicken.
There is an intimidating hierarchy ________ the background _______ what we're allowed to be grateful for...
4. How do we reverse this?
The riches of the Indies would be _______ next to the pleasures of being able to see the ______ of the water created by a jump in one's boots.
Price is never a _____ of value (for children).
Children would be right if prices were _________ by human worth and value, but they're not. They just _________ what things cost to ____.
The ____ is therefore that we do ____ them as a guide to what matters when this ____ what a financial price should be used for.
Cezanne had all the awe, love and excitement ______ the apple that aristocrats once had for the pineapple.
....get us to notice what we already have to ____
We need to _______ our relationship to prices.
We _________ as tokens of _________ value.
Quizlet:
24 terms
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