Tuesday, June 9, 2026

Slogans




CAN YOU IDENTIFY THE BRAND OR THE PRODUCT?


1. Broadcast yourself
2. The ultimate driving machine
3. Probably the best beer in the world
4. Let's make America great again
5. Melts in your mouth, not in your hands
6. Because you're worth it
7. We try harder
8. American by Birth. Rebel by choice.
9. Quality never goes out of style
10. Keeps going and going and going and going

 

 

A) BMW
B) Energizer
C) Harley Davidson
D) Carlsberg
E) Ronald Regan for President
F) M&Ms
E) L'Oreal
G) Avis
H) Levis
I) You Tube

 


More than one answer is possible


Imperative

Superlative

Answer to a question

Comparative

Starts with a verb

Repetition

Makes a contrast

Two sentences

Uses pronouns




Emphasises quality

Emphasises an ethos

Starts with a qualifying adverb

Ends with an adverb

Emphasises service

Emphasises the individual

Emphasises patriotism

Refers directly to the product

Repeats the same preposition


 




Figurative language and word play






































Image result for examples of alliteration in street advertising



























































 

How is language used in these ads?

 

Find

Metaphor, onomatopoeia, alliteration, idiom, superlative, multiple adjectives, use of three words, rhyme, use of two words, unusual punctuation, made-up words





Think of ways these are used in the names of shops....

acronym
portmanteau (a blend of two words)
imperative
adjective used as name
adjective as noun
Use of punctuation in name
Use of possessive



Scavenger Hunt

 

Go and find some examples of these! Take a photo!

 



Word play / pun

Deliberate misspelling

Alliteration

Abbreviation

Named after a place

Superlative

Onomatopoeia

Acronym

Non-word as name

Portmanteau

Imperative verb

Adjective used as name

Use of punctuation in name

Use of possessive

Reference to Greek mythology

Exotic word as name 

Extra-long name (sentence or long phrase)

Other


Jaroslaw Machowski Barber Streisand shop front

 

  • Puff Dad E (Vape shop, Essex)
  • Jean Claude Van Man (Removals, Southport)
  • Some Fin Fishy (Pet shop, Wirral)
  • Pest in Peace (Pest control, Wilmslow)
  • Thaitanic (Thai restaurant, Belfast)
  • Hairy Pop-Ins (Pet nannies, Shetland, Scotland)
  • William the Concreter (Concrete mixer van, Battle, East Sussex)
  • Taco Look At Me Now (Taco van, West Sussex)
  • Love you a Latte (Cafe, Mumbles, Swansea)








Monday, June 8, 2026

Make do have take give

 


practice here


Confusing verbs


Every breath you _____
And every move you _____
Every bond you _____
Every step you _____
I'll be watching you

Every single day
And every word you _____
Every game you _____
Every night you ____
I'll be watching you

Oh, can't you _____
You belong to me?
How my poor heart _____
With every step you ____

Every move you ____
And every vow you _____
Every smile you _____
Every claim you stake
I'll be watching you

Since you've gone, I've _____ lost without a trace
I dream at night, I can only ____ your face
I ____ around, but it's you I can't replace
I ____ so cold, and I long for your embrace
I _____ crying, baby, baby please

Oh, can't you ____
You _____ to me?
How my poor heart ____
With every step you _____


say  make  play  feel   keep  break  stay  fake  see  see   see  aches   aches  look  take take  take   been belong


Every breath you....

Ads - ethos, pathos and logos







Ethos
Pathos 
Logos

What do these words mean?

Functional advantages of the product
Ideals that we cherish
Powerful feelings

Does this ad appeal mostly to Ethos, Pathos  or Logos?

Which feelings did you personally feel, watching this ad?

Which feelings did you see in the ad?




 

Make an emotional timeline showing the development of human emotion in the 48 seconds of this ad

 

Start with basic feelings: joy, surprise, fear, confusion, love, boredom, excitement, amusement

 

                  0___ _10_____15_____20_____25_____30_____35_____40_____45___

Feelings _____________________________________________________________

                  _____________________________________________________________ 

                  _____________________________________________________________

 

Now think about these feelings: suspicion, inhibition, relief, pride, admiration, mischievousness, jubilation, longing, defensiveness, losing inhibition, generosity, empathy, compassion, openness, gratitude, fearlessness, closeness  



Ethos

Which values, qualities and emotions are present in this ad:

Trust, Family, Stylishness, Generosity, Loyalty, Empathy, Vitality, Faith, Materialism, Hope, Aspiration, Determination, Security, Coolness, Diversity, Irony, Protectiveness, Wisdom, Honesty, Openness, Companionship, Ambition, Fear, Universality, Optimism, Triumph over adversity, Innocence, Community, Inner peace, Healing, Family, Humanity

Which is the dominant ethos?



How might an advertisement appeal to "logos"?







Watch


Dictation

Try to write down verbatim what van Damme says:


Watch the ad without sound

Try to describe it in as much detail as possible


Does this ad appeal mostly to ethos or pathos?

What in your opinion is the ethos it appeals to?

Which feelings does to evoke?



Watch again

One person should focus on the speech, one on the music (and the lyrics), and one person should focus on the visuals.

Discuss what you notice.





Writing task

Evaluate an ad

Which is the best order to do the following things?

describe, judge, interpret, analyse



Watch here and think about these questions:

What sort of family is it?
What's the problem?
How is the problem resolved?
What's the product being advertised?
Is there any connection?


The IKEA "idolen" (idols) is an ad for________________. It features a father and his son. It seems like the mother isn’t in the picture and that the kid is the only child. The furniture (the product being sold) is integrated with a message about being _________ for your family. In the ad the father and son do all kinds of stuff: fishing, painting, __________. But the father seems to be really busy with either work related calls or private calls, and the kid is just wanting to ___________ with his dad. It uses the slogan “Där livet händer”, __________ "where life happens".

The ad begins with the song Sit Down Beside Me, by Patrick Watson. This song communicates the message very simply and ___________ : just to take a break from the phone and be in the moment. 

The ad is trying to  ___________ to parents, middle-aged men and women. The choice of music makes a lasting ___________ , and also grabs our attention. Sending the message loud and clear about the negative  __________ of technology on our relationships.  It’s a quite serious ad which ____________ with you and makes you think about to value your relationships with family and friends, and I think it probably sells the furniture __________. I would describe this ad, in one word, as___________.


By Julia


Check (or don't check) with these words


Hang out      sticks      too      appeal    “family”   impact    furniture   etcetera     present   meaning    directly   impression




Check in text

The IKEA "idolen" (idols) is an ad for furniture. It features a father and his son. It seems like the mother isn’t in the picture and that the kid is the only child. The furniture (the product being sold) is integrated with a message about being present for your family. In the ad the father and son do all kinds of stuff: fishing, painting, etcetera. But the father seems to be really busy with either work related calls or private calls, and the kid is just wanting to hang out with his dad. It uses the slogan “Där livet händer”, meaning "where life happens".

The ad begins with the song Sit Down Beside Me, by Patrick Watson. This song communicates the message very simply and directly: just to take a break from the phone and be in the moment. 

The ad is trying to appeal to parents, middle-aged men and women. The choice of music makes a lasting impression, and also grabs our attention. Sending the message loud and clear about the negative impact of technology on our relationships.  It’s a quite serious ad which sticks with you and makes you think about to value your relationships with family and friends, and I think it probably sells the furniture too. I would describe this ad, in one word, as family.

By Julia


Sunday, June 7, 2026

Present Perfect practice


Present Perfect and Past Simple speaking questions


Easier:

(video and quiz) For and Since



 Practice here (New English File)


Present Perfect or Past Simple? (1)

Present Perfect or Past Simple? (2)


More challenging:

Present perfect or past simple?



Present Perfect Continuous


Present Perfect Simple or Present Perfect Continuous


Word order


One missing word


Speaking


Review (just do the test - don't worry about the video)




I've been loving you too long to stop nowYou were tired and you want to be freeMy love is growing stronger as you become a habit to meOoh, I've been loving you too longI don't wanna stop now, oh
With you, my life has been so wonderfulI can't stop nowYou were tired, and your love is growing coldMy love is growing stronger as our affair, affair grows oldI've been loving you, oh, too long to stop now
Oh, oh, ohI've been loving you a little too longI don't wanna stop nowOh, oh
Don't make me stop nowOh, baby, I'm down on my kneesPlease, don't make me stop nowI love you, I love youI love you with all my heart and I can't stop now
Please, pleasePlease, please, noDon't make me stop now, girl, no

Saturday, June 6, 2026

Titanic

 


Discuss

1. Have you been on a cruise anywhere? Where did you go? What activities did you do on the cruise?

2. Have you ever been sailing on a yacht. Did you get seasick?

3. Does your country have a navy? Do you know anyone in the navy?

4. Can you row a boat? Can you use a kayak?

5. Does your country have any long rivers that you can take a boat across or on?

6. Have you ever been on a jetboat?

7. Do you think you'll ever own a boat of any kind?

8. Can you surf or windsurf?

9. Are you more afraid of flying or travelling by ship?

10. If you could go in a submarine, would you?


Shipwreck or film?

Shipwreck

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

 

Movie

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20


historical inaccuracy    edit    funnels    captain   wreckage flares    SS California    realistic    portrayal    audience     love story     director   distress signal   lifeboat    below deck    escape    scene      climactic scene     to showcase    Hollywood     special effects    star    third-class    flooding    perished    boarding    character    fictional    survivor    iceberg    acclaimed    script    cast    passengers    tragedy    rescue    searchlights    impact    vessel    collision    depict



Check


survivor

iceberg

impact

vessel

collision

passengers

tragedy

rescue

searchlights

funnels

captain

wreckage

flares

SS California

distress signal

lifeboat

below deck

third-class

flooding

perished

boarding


character

fictional

depict

escape

scene

climactic scene

realistic

portrayal

audience

love story

director

to showcase

Hollywood

historical inaccuracy

edit

acclaimed

script

cast

special effects

star










1. The band played as the ship sank

2. Jack Dawson and Rose DeWitt Bukater

3. Use of flashlights during the search for survivors

4. How the iceberg sank the ship

5. The ship splitting in two

6. Rescue by the RMS Carpathia

7. Insufficient number of lifeboats

8. First Officer William Murdoch’s actions

9. Elderly couple refusing to leave and dying together

10. Class discrimination with the lifeboats



1. The band played as the ship sank (True)

One of the most dramatic and heroic moments in the movie is when the ship’s band continues to play as the Titanic sinks. Surprisingly, this actually happened. Survivors of the real RMS Titanic have confirmed that the band played in an effort to calm passengers, even amidst the chaos of the sinking. They played until the very end, with the belief that the last song performed was “Nearer, My God, to Thee.” It was a touching and tragic display of dedication.

2. Jack Dawson and Rose DeWitt Bukater (False)

Love stories often add depth to movies, and Titanic is no exception. However, the characters of Jack and Rose were entirely fictional creations by James Cameron. While their sacrifices for each other may mirror real events involving passengers on board, their presence on the ship was purely fictional. The evidence, such as a third-class passenger casually entering the first-class dining area, points to their fictional nature. Though it’s worth noting that there was a Joseph Dawson on the ship, it was merely a coincidence.

3. Use of flashlights during the search for survivors (False)

The scene depicting crew members using flashlights to search for survivors in the freezing ocean is memorable but historically inaccurate. Flashlights were not employed during the Titanic’s search and rescue efforts in 1912 since they had only recently been invented and were not commonly used at the time. James Cameron himself has acknowledged this inaccuracy, admitting that it was added for convenience in the scene. Other historical inaccuracies, like Jack’s modern handcuffs, can also be found in the movie.

4. How the iceberg sank the ship (True)

It is widely known that the Titanic sank due to colliding with an iceberg. The movie’s depiction of the iceberg’s impact is remarkably accurate. Director James Cameron meticulously studied the wreck of the Titanic and survivors’ accounts, ensuring that the calm before the collision, the collision itself, and the ensuing chaos were depicted realistically. The size and impact force of the iceberg were faithfully recreated, making these crucial moments in the film as believable as possible.

5. The ship splitting in two (True)

The climactic scene in Titanic showcases passengers desperately clinging to the ship as it rises out of the water, breaks in half, and sinks. While it was initially believed that the Titanic sank as one intact vessel, subsequent studies of the wreckage revealed that it indeed split between the second and third funnels. As water flooded one side of the ship due to the iceberg damage, the other side lifted out of the water, eventually breaking off. The movie’s portrayal aligns with this historical discovery.

6. Rescue by the RMS Carpathia (True) When the Titanic crew realized they were in trouble, they fired flares and sent out distress signals, as shown in the film. The RMS Carpathia promptly responded and arrived at the scene approximately four hours later to aid in the rescue efforts. However, omitted from the movie was the fact that another ship, the SS California, was much closer but failed to respond to the distress calls. The radio operator had turned off the ship’s radio, and the captain chose to ignore the Titanic’s distress rockets. Official inquiries concluded that this inaction led to a greater loss of life. Although James Cameron filmed this sequence, he ultimately removed it for a cleaner narrative.

7. Insufficient number of lifeboats (True) In the movie, we witness passengers frantically attempting to board the limited number of lifeboats to escape the sinking Titanic. This accurately reflects the reality. The Titanic carried enough lifeboats to accommodate 1,178 people, which was approximately one-third of the ship’s total capacity. Shockingly, this number exceeded the legal requirement.

8. First Officer William Murdoch’s actions (False) While Titanic features a few fictional villains, First Officer William Murdoch, who is portrayed as angrily dismissing and shooting passengers before turning the gun on himself, is based on a real character. However, Murdoch was far from a villain. In reality, he was hailed as a hero for his actions, helping fill approximately ten lifeboats with passengers before losing his own life in the disaster. James Cameron admitted to taking creative liberties when depicting Murdoch’s story, although he portrayed the Titanic’s captain, Smith, as a hero. The captain’s fate, as seen in the film, remains disputed.

9. Elderly couple refusing to leave and dying together (True) One memorable scene in Titanic portrays an elderly couple embracing each other on their bed as water floods their room. This scene is inspired by the heartwarming story of Isidor and Ida Straus. In accordance with the “women and children first” protocol, Ida was offered a seat on a lifeboat but refused to leave her husband’s side. Although the movie does not depict it, Isidor reportedly declined a place beside her, insisting that women and children go first. As Ida’s maid boarded a lifeboat, Ida selflessly gave her fur coat to keep her warm. The couple was last seen arm in arm on the ship’s deck, and they perished together.

10. Class discrimination with the lifeboats (False) Contrary to the movie’s portrayal, there was no class discrimination when it came to loading passengers onto lifeboats. When the severity of the situation became apparent, the crew’s priority was to evacuate as many people as possible, regardless of their wealth or class. Women and children were given priority during the boarding process. The scene depicting third-class passengers being locked below deck is entirely fictional. The crew’s focus was solely on saving lives, without discrimination based on class.



 


Survivors

historically inaccurate

fictional

Passengers

believable

Coincidence

remarkably accurate

Love stories

Characters

depicting


 

1. The band played as the ship sank (True)

One of the most dramatic and heroic moments in the movie is when the ship’s band continues to play as the Titanic sinks. Surprisingly, this actually happened. 1.__________ of the real RMS Titanic have confirmed that the band played in an effort to calm 2._________, even amidst the chaos of the sinking. They played until the very end, with the belief that the last song performed was “Nearer, My God, to Thee.” It was a touching and tragic display of dedication.

2. Jack Dawson and Rose DeWitt Bukater (False)

3.__________ often add depth to movies, and Titanic is no exception. However, the

4. _____________ of Jack and Rose were entirely fictional creations by James Cameron. While their sacrifices for each other may mirror real events involving passengers on board, their presence on the ship was purely 5.____________. The evidence, such as a third-class passenger casually entering the first-class dining area, points to their fictional nature. Though it’s worth noting that there was a Joseph Dawson on the ship, it was merely a 6.______________.

3. Use of flashlights during the search for survivors (False)

The scene 7.____________ crew members using flashlights to search for survivors in the freezing ocean is memorable but 8._______________. Flashlights were not employed during the Titanic’s search and rescue efforts in 1912 since they had only recently been invented and were not commonly used at the time. James Cameron himself has acknowledged this inaccuracy, admitting that it was added for convenience in the scene.

4. How the iceberg sank the ship (True)

It is widely known that the Titanic sank due to colliding with an iceberg. The movie’s depiction of the iceberg’s impact is 9.____________. Director James Cameron meticulously studied the wreck of the Titanic and survivors’ accounts, ensuring that the calm before the collision, the collision itself, and the ensuing chaos were depicted realistically. The size and impact force of the iceberg were faithfully recreated, making these crucial moments in the film as 10.___________ as possible.

Wednesday, June 3, 2026

If real shopping were like online shopping

 




If real shopping were like online shopping



Before watching


vocab 

maiden name = a woman's surname before she got married and took her husbands surname.

to confirm = to make sure about


1. What does the title mean?

2. Have you done a lot of online shopping? What have you bought online?

3. What are some advantages of real shopping over online shopping?

4. Which is more convenient - online or real shopping?

5. What do you think will happen in the video?



Watch first minute...

1. What does the woman want to buy?

2. What does she have to do before she can buy the items?

3. What's her mother's "maiden" name?

4. What does she have to confirm?

5. Why is the first "favourite teacher" not acceptable?


Before continuing...

1. Have you had any of these experiences while online shopping?

2. What other problems tend to happen when you're online shopping?

2. What will the woman's next problems be?



Watch and find out


1. What does she have to agree to?

2. Why does the shop assistant disappear?

3. What does the customer have to bend down to do?

4. What does the customer apologise for?

5. What does the third shop assistant need from the customer?


Two bread rolls

Customer: Hi there, can I have a couple of BREAD ROLLS, please?

Assistant: Yes, no problem. Have you (1) __________ with us before?

Customer: Not RECENTLY, but I think I came here when I was LITTLE.

Assistant: We'll just have to (2) __________ you then. What's your DATE OF BIRTH?

Customer: 23rd of JUNE, 1973.

Assistant: Can you (3) __________ your full NAME?

Customer: Simon Daniels.

Assistant: Lovely. What's your MAIDEN NAME?

Customer: Jones.

Assistant: FIRST CAR?

Customer: I don't have a CAR.

Assistant: FAVOURITE TEACHER?

Customer: Mrs D—

Assistant: Sorry, not enough CHARACTERS.

Customer: Mr Williams then.

Assistant: Lovely fellow, I think. The ROLLSBROWN or WHITE?

Customer: Oh, sorry, WHITE please.

Assistant: Could you just look through this for me, please?

Customer: Okay.

Assistant: Just tell me which ones have got CARS in them.

Customer: MIDDLE, middle, middle RIGHT, bottom RIGHT.

Assistant: Lovely. You're not a ROBOT then. And when would you like these ROLLS?

Customer: I'd like them NOW, please.

Assistant: Will you be here TODAY between 10:00 a.m. and 6:00 p.m.?

Customer: Well, I'm here at 11:30.

Assistant: Did you know you could (4) __________ your ROLLS?

Customer: No, but I'd just like to have them NOW, thanks.

Assistant: You just need to (5) __________ to our TERMS AND CONDITIONS.

Customer: I agree to the terms and conditions.

Assistant: And just to (6) __________ your PURCHASE, you'll get a NUMBER on your phone.

Customer: It hasn't come through yet.

Assistant: Oh, here we are.

Customer: Five, five, four, seven, six—

No, that number's WRONG. Sorry, goodbye.

Assistant: Ah, you've (7) __________ an INTEREST in buying BREAD in the past. Would you like some SALAD?

Customer: No thank you. I'll just have TWO WHITE BREAD ROLLS, please.

Assistant: No problem. If I could (8) __________ your full NAME, please.

Customer: This is RIDICULOUS. I just want a couple of BREAD ROLLS. Who's in CHARGE here? Is there someone I can speak to?

Assistant: Of course.

Supervisor: Hi, thanks for (9) __________ to us today. I'm Cory. How can I HELP you?

Customer: Thank you. I just wanted to buy TWO WHITE BREAD ROLLS and I was ready to buy them.

Supervisor: Okay, I'll see if I can (10) __________ this for you.



Word Bank (Random Order)


  • expressed
  • agree
  • look into
  • shopped
  • confirm
  • take
  • reaching out
  • track
  • register
  • confirm