Aims:
Discuss stereotypes and where they come from.
Watch and discuss video clips which confront or exploit stereotypes.
Practice using adverbs of frequency.
National Stereotypes 1
Fill in the gaps:
1. Italian people eat ____ ever day
2. The best machines come from _____
3. ______ people are very serious
4. The ______ are the most romantic people
5. _______ like eating hamburgers
6. _______ see kangaroos every day
7. ______ are very spiritual people.
8. ______ are obsessed with rugby.
9. ______ like to party all the time.
10. ______ spend a lot of time surfing.
What informed your choices? Are they based on real experience?
Africa
What comes to mind when you think of Africa?
P
H
W
Pre-learn language:
1. What do the following figures refer to?
1.1 billion
54
2000
22
9
4/10
1 in 3
2%
52 billion
43 billion
7
64%
29%
Watch:
Reality Check
What is your reaction?
Did the video challenge your preconceptions about Africa?
2. How would you describe the presenter's attitude?
a) sarcastic
b) angry
c) diplomatic
What ways of using language reflect his attitude?
3. Language - what do the words in italics mean?
1. Conjures up lazy images
a) brings to mind
b) gets rid of
c) records
2. western handouts
a) money
b) loans
c) aid
3. How about the plight of poor African women?
a) suffering
b) deaths
c) health
4. The highest proportion of female parliamentarians in the world.
a) number
b) number compared with other countries
c) number compared with males
5. It's important that we focus only on the doom and gloom cross the continent.
a) wars
b) constructive work
Discuss the video - what is the video's message?
Is this a respectful portrayal of middle eastern people?
National stereotypes 2
1, Are you ‘proud’ to be from your country?
2. What do people commonly say to you about your country? Is
it positive or negative?
3. Think. What would you like people to ask you about?
Write some questions you would like others to
ask you:
1.
2.
3.
4.
5.
4. What do you feel is really positive about
your country?
5. What do you feel is negative?
Grammar: Generalising and using adverbs of frequency
Look at this sentence:
In New Zealand we don't often show real emotion in public. But sometimes we do - like after the Mosque attacks.
Which words could we have used instead of often and sometimes"
· always
· almost always
· usually/ generally/ most of the time/ normally/
· often
· fairly often
· sometimes
. no so often
· occasionally / once in a while
. very rarely
. never ever
These words are called adverbs of frequency
Think up a sentence for four of these about people in your city or people in your country:
Think about these things:
swearing
allowing you into their house
getting drunk
shouting in the street
dropping litter
crying in public
talking about art
talking about politics
spending the whole day indoors
complaining about their parents
complaining about the boss
going skinny dipping
haggle over prices
trusting strangers
E.g.
People in my country almost always trust strangers.
Aucklanders almost never spend the whole day indoors.
Question formation:
Jumble Kahoot - questions
Advertising
White washing
Discuss the complexities of this advertisement.
How racist is it on a scale of 1-10?
"Smack and Cheese"
Burgerfuel Narcos spoof
BurgerFuel's latest campaign has come under fire from members of the Latin American community who say the advertising perpetuates negative stereotypes and capitalises on the drug war.
Advertising for the new Smack and Cheese burger plays on the word "smack" - slang for heroin or cocaine. It is themed around Colombian drug lord Pablo Escobar, the drug war and drug smuggling in South America.
A video advertising the burger is filmed in Spanish and features a Pablo Escobar-like character threatening and bribing soldiers as he attempts to smuggle "smack", which turns out to be macaroni, through the countryside.
Green Party candidate, Ricardo Menendez March, said he was concerned the campaign perpetuated negative stereotypes about the Latin American community, particularly that they are drug dealers.
"Latin Americans across the world already have to deal with commentary around the drug war and for many Latin Americans who come from violent areas, the drug war is quite close to us," he said.
"Some of us have friends and family members and acquaintances who have died as a result, and so to have to put up with those stereotypes can be really demoralising."
Following the election of US President Donald Trump - fuelled by anti-immigration sentiment, particularly targeting the Latin American and Muslim communities - such advertising could normalise some of the negative stereotypes the campaign was built on, Menendez March said.
"The Latin American community is rich in diversity and has a plurality of voices. Companies should not be exploiting narrow stereotypes for profit's sake."
BurgerFuel is yet to respond to repeated requests for comment.
Lorena Cuervo has been in New Zealand for two years and says since arriving she has been typecast when mentioning she is from Colombia.
"The following sentence is always related to cocaine: 'good stuff', 'oh! Yes, Pablo Escobar', 'did you bring some stuff to New Zealand?'," she said.
"I don't know why people think that it's funny, or even friendly, they obviously do not know the sadness and pain behind that. They ignore completely that in my country there are children without parents, parents without children because of the war."
Hearing things like this made you feel terribly discriminated against, she said, and seeing these messages in the media encouraged and even sanctioned this stigma.
"I know some people who would rather say that they are from another country instead of hearing those comments."
She believed it was inappropriate for BurgerFuel to use references to the drug war and the trade of cocaine in its advertising.
Menendez March thinks BurgerFuel has a responsibility to play a role in not inciting prejudice and racism.
"An acknowledgement from BurgerFuel that the ad was built upon some pretty negative stereotypes from a war that has cost thousands of lives in the Latin American region would be a start."
• Written by Sarah Murphy
Discuss the comments from the text:
1. "Latin Americans across the world already have to deal with commentary around the drug war and for many Latin Americans who come from violent areas, the drug war is quite close to us."
2. "Following the election of US President Donald Trump - fuelled by anti-immigration sentiment, particularly targeting the Latin American and Muslim communities - such advertising could normalise some of the negative stereotypes the campaign was built on."
3. "The Latin American community is rich in diversity and has a plurality of voices. Companies should not be exploiting narrow stereotypes for profit's sake."
4. "I don't know why people think that it's funny, or even friendly, they obviously do not know the sadness and pain behind that. They ignore completely that in my country there are children without parents, parents without children because of the war."
5. "I know some people who would rather say that they are from another country instead of hearing those comments."
Gender Stereotypes
1. What are some stereotypes you know of about women?
2. What are some stereotypes about men?
True or false?
1. The ad is for a James Bond movie.
2. The ad is like a James Bond movie.
3. A man describes the ad to Pierce Brosnan.
4. The ad has two women in it.
5. The ad has four men in it.
6. In the ad, Pierce Brosnan feels uncomfortable.
7. At one point Pierce Brosnan talks to himself.
8. At the end of the ad, Pierce decides not to appear in the
ad.
Speaking
1. Is this a 'pathos' or 'ethos' ad?
2. Why do advertisers like to get celebrities like Pierce
Brosnan to endorse their products?
3. How does the ad use female stereotypes?
4. What are the two males in the ad like? Do you think they are both like this
is real life?
5. What kind of customer do you think the ad is appealing to?
6. Is this a clever ad? Why? why not?
Before watching the clip, predict what it will be about from the picture.
After watching:
Do you feel this clip is showing us something that is true about men and women? Or is it stereotyping men and women?
Do you agree?
It's mostly stereotyping women.
It's stereotyping both men and women.
The characters aren't meant to be real - it's comedy!
It makes fun of men and women equally.
It makes a good point.
It's too simplistic.
It's NOT about the nail
Before watching, discuss the comment:
"The way men and women communicate with each other is very different. Men want to fix things. Women need to be heard. Men need to watch this."
Predict will happen in the video.
After watching
Which person in the video was right?
Were they both right? or wrong?
What kind of compromise could they find.
Read some more comments - do you think they were written by men or women? How can you tell?
1. "This hysterical clip shows us very clearly how important it is to LISTEN when women talk and not try to solve their problems!!!! LOL!"
2. "Don't try to fix it. I just need you to listen." Every man has heard these words. And they are the law of the land. No matter what."
3. Judging by the 2k thumbs down, there are at least 2k women with a nail in their forehead!
4. "Rationalism vs Emotions"
5. "I dare say this video really "Hit the nail on the head" bad-dum-tish!"
Africa For Norway
Africa for Norway
Watch the video
1. Who do you think made the video?
2. Why?
3. What's the message of the video?
After discussion: here's the text that accompanies the video.
The gaps are adverbs of frequency - can you guess them?
Imagine if every person in Africa saw the "Africa for Norway" video and this was the only information they ____ got about Norway. What would they think about Norway?
If we say Africa, what do you think about? Hunger, poverty, crime or AIDS? No wonder, because in fundraising campaigns and media that's _____ what you hear about. The pictures we _____ see in fundraisers are of poor African children. Hunger and poverty is ugly, and it calls for action. But while these images can engage people in the short term, we are concerned that many people simply give up because it seems like nothing is getting better. Africa should not just be something that people either give to, or give up on.
Vocab:
impact based developments truth simplistic address focus
in on on on of to
The ______ is that there are many positive________ __ African countries, and we want these to become known. We need to change the________ explanations ___ problems in Africa. We need to educate ourselves on the complex issues and get more ________ __ how western countries have a negative _____ ___ Africa's development. If we want __ ______ the problems the world is facing we need to do it _____ ___ knowledge and respect.
The video is made by The Norwegian Students' and Academics' International Assistance Fund.
