The Epic Split Feat

Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks.


Discuss this ad in terms of Logos, Pathos, and Ethos

Dictation

Try to write down verbatim what van Damme says:

I've...

                                                                                                       ...splits.

Try writing the words to the song too.

Who.....

                                                                                                     ....time

Watch the ad without sound

Try to describe it in as much detail as possible

Discuss the music




The Epic Split Feat

What is the "ETHOS" of this ad?

What is the brand Volvo's point of difference?

Who are Volvo's potential customers? Where do they live? What do they use their cars for?

Who. which car brand, is Volvo's competition?

What might put people off buying a Volvo?

How does this ad take attention away from any negative associations Volvo might have as a brand?

Jonny Depp ad for Dior

1. What is the product?

2. What kind of people might buy or use this product?

3. What “ethos” is emphasised in the ad?

4. Why do you think the advertiser chose this ethos?

 

 

Pierce Brosnan Kia Ad

 

1.      1. What is the product?

2.      2. What kind of people might buy or use this product?

3.      3. What “ethos” is emphasised in the ad?

4.      4. Why do you think the advertiser chose this ethos?

 

Extension

 

1.      How does the ad use female stereotypes?

2.      What are the two males in the ad like? What are the two females like?

 

Quick Demographic Facts About Kia Car Owners

 

Kia car buyers in the United States are primarily male (56%) and between the ages of 18 and 54 (91%). The majority of Kia car buyers are White (60%) and have a Bachelor’s degree (33%). In terms of income, 40% of Kia car buyers make between $50,000 and $100,000 annually.

 

Discuss the demographic facts about Kia cars in relation to the ad.

Ethos - Jonny Depp - Dior

Pierce Brosnan Kia Ad