Last Cigarette
Jim Jarmusch shares
his last cigarette with Auggie Wren (Harvey Keitel) in the ad-lib classic Blue in the Face.
From 8:00 - 16:00
You are a tobacco merchant trying to expand your customer base.
Unfortunately there is a taboo against smoking for half your potential market - women.
How do convince women to adopt the smoking habit?
Watch:
Torches of Freedom
(Excerpt from The Century of the Self by Adam Curtis)
1. What field did Edward Bernays work in?
2. What did gift Edward Bernays send his uncle Sigmund Freud?
3. What did Bernays learn from his famous uncle?
4. What did George Hill ask Bernays to do for him?
5. How did Bernays create the idea that smoking made women seem more independent?
6. Why was it so important to have a catchphrase ready?
7. What marketing concept had Bernays originated in the process of making smoking more socially acceptable for women?
Discuss:
1. how would you describe Edward Bernays (a typical 'ad man')?
realistic idealistic materialistic
evil good pragmatic
ambitious businesslike high-minded
a deep thinker a shallow thinker a moderate
a feminist a typical male a opportunist
democratic elitist non-judgemental
cynical creative a free thinker
open-minded liberal someone who just 'gets on with it'
progressive left-wing right-wing
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