The Clever Tricks of Advertising

Adverts know us well and therefore tease us with promises of love, friendship, calm and success – but then go on merely to sell us things we don’t particularly need: like bars of chocolate or sports cars.

Vocab

Watch:

The Clever Tricks of Advertising


Reading:

Adverts Know What We Want – They Just Can’t Sell It to us


Kahoot:

From reading


Task: 

1. Split into pairs. One person read the article , while the other watches the clip. Then use these prompts to discuss the ideas. They article and the clip are not exactly the same, so see if you can find differences. 

Father-son relationships

a glimpse of psychological paradise

Your relationship with your spouse

elusive inner longings

Business needs to get more ambitious

a recurrent theme in our relationships with advertisements

one of our greatest emotional needs

The real crisis of Capitalism


2. Now switch. if you read the article, watch the clip and vice versa.

The person watching the article can listen for these verbs and not what object  or compliment they were used with...

might ostensibly be
being directed
accompanied
entwining

tenderly evoke

brought to tears

long for

latched on to

operate

hunger for

quenching

aroused

secure

lags behind

fathomed

thrive

flourish

lie outside of

tackles

narrow

The person reading the article can find these verbs. What is the object they are used with?

to tenderly evoke
to emulate
to tumble 
to latch on to
to quench
to arouse
to put a finger on
to long (for)
to enliven
to embrace
to press 
to allude to
to lag behind
to address
to cotton on to

Are there any you're not sure about the meaning of?

Using vocab in a sentence

Kahoot on word formation

G1

L

E2

F3

I

M

U4

A

M

Q5

U

E

N

C

H

T

P

F6

L

W

H

S

E7

I

A

I

E8

V

O

K

E

N

L

T

T

M

E9

L

U

S

I

V

E

T10

O

U

C

H

E

D

I

A

I

D

V

L

M11

N

L12

M13

E

R

E

L

Y

A

G14

A

Z

E

N

R

L

T

T15

A

Y

D

A

T

O

C

F16

L

O

U

R

I

S

H

W17

A

Y

B

A

C

K

O

N

L

N

E

Across

5. satisfying thirst

8. suggest, allude to

9. mysterious, enigmatic

10. moved

13. only, just

14. stare blankly

16. do well, succeed

17. long ago (3, 4)

Down

1. see briefly

2. follow the example of

3. understood

4. unconsciously, innocently

6. fatherly

7. animate

11. lengthy, arduous

12. disappointment (3, 4)

15. attempt