A. C. Grayling, master of the New College of Humanities, describes Cambridge Analytica's sophisticated pro-Trump and pro-Brexit social media influence campaigns and why they are troubling for democracy.
Watch:
A C Grayling on Data Profiling and Democracy
Listen from 2:15-6:09
1. What is the normal reason given for servers like Google profiling?
2. How does profiling influence the answers to your search requests?
3. Who does a company like Cambridge Analytica target?
4. How do they refine the message they are targeting at a particular group?
5. How did Trump win the election according to Grayling?
(pause)
Discuss
Is this a legitimate way of conducting an election campaign? If not, what is legitimate? How can election campaigning be made fairer and more democratic?
Listen from 6:09-7:04
1. Why does Grayling think this way of campaigning is not OK?
Listen again from 2:25-7:04 and put these words in order
resonated
dead right
hook in
tailor
sphere
cyberspace
blocks
manipulation
tip over
swing voters
vulnerable
covert
persuasion
weaponising
aggregated
transparent
check
sphere
cyberspace
blocks
swing voters
vulnerable
manipulation
tip over
resonated
dead right
hook in
tailor
aggregated
transparent
covert
persuasion
weaponising
This story has now become a "scandal". Christopher Wylie worked for Cambridge Analytica and was involved in targeting swing voters on behalf of the Trump campaign without their knowledge. He has now publicly revealed how he and others did this.
Watch the interview:
Watch:
A C Grayling on Data Profiling and Democracy
Listen from 2:15-6:09
1. What is the normal reason given for servers like Google profiling?
2. How does profiling influence the answers to your search requests?
3. Who does a company like Cambridge Analytica target?
4. How do they refine the message they are targeting at a particular group?
5. How did Trump win the election according to Grayling?
(pause)
Discuss
Is this a legitimate way of conducting an election campaign? If not, what is legitimate? How can election campaigning be made fairer and more democratic?
Listen from 6:09-7:04
1. Why does Grayling think this way of campaigning is not OK?
Listen again from 2:25-7:04 and put these words in order
resonated
dead right
hook in
tailor
sphere
cyberspace
blocks
manipulation
tip over
swing voters
vulnerable
covert
persuasion
weaponising
aggregated
transparent
check
sphere
cyberspace
blocks
swing voters
vulnerable
manipulation
tip over
resonated
dead right
hook in
tailor
aggregated
transparent
covert
persuasion
weaponising
This story has now become a "scandal". Christopher Wylie worked for Cambridge Analytica and was involved in targeting swing voters on behalf of the Trump campaign without their knowledge. He has now publicly revealed how he and others did this.
Watch the interview:
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