Paul and Fabian's writing

 

This is a Swiss advert from Lindt, which featured Swiss tennis legend Roger Federer. The ad marketed the small 'Lindore Chugle' chocolate balls as a delightful treat.

 

In the video, you see Roger Federer going through an airport security check. But when his bag was scanned, there were some suspicious balls visible in the scan. So the two airport security women opened the bag and found a bunch of Lindt chocolate balls. The women proceeded to eat a chocolate ball and commanded Roger Federer to turn around for them. While eating the chocolate, they talked about how good he looked and that he had to be working out a lot. Which Federer didn't seem to enjoy so much, but still did it.

 

The ad is probably only so popular because Roger Federer is in it. Because Switzerland is absolutely obsessed with him. Also, everybody knows how good the Lind chocolate balls are, so they can understand how the women must have felt.

 

This advertisement perfectly sums up the Swiss obesession with chocolate and Roger Federer.

This is a Swiss advert from Lindt, which features Swiss tennis legend Roger Federer. The ad markets the small 'Lindore Chugle' chocolate balls as a delicious treat.

 

The ad is probably only so popular simply because Roger Federer is in it. Federer is a national hero in Switzerland and also a sex symbol. Switzerland is absolutely obsessed with him. In the video, you see Federer going through an airport security check. But when his bag was scanned, there are some 'suspicious' balls visible in the scan. The two airport security women open the bag and find a bunch of Lindt chocolate balls. The women proceeded to eat a chocolate ball and commanded Roger Federer to turn around for them. While eating the chocolate, they talk about how good he looks and that he has to be working out a lot. Federer doesn't seem to enjoy this so much, but still complies.

 

The ad is probably only so popular because Roger Federer is in it. Because Switzerland is absolutely obsessed with him. Also,

 

This advertisement satirically sums up two Swiss institutions / obsessions: chocolate and Roger Federer. Everybody knows how good both are.

This is an ad well-known by most people in Switzerland. It promotes one of our most famous cheeses called Appenzeller. 

The video starts with a scene were a women is standing in the midst of a beautiful valley. She’s wearing a white dress and heavy make-up, which is similar to a 90s style make up. Then she starts do shake her hips and sings happy birhtday for three mans that we just get to see in the next clip. They are wearing tradition clothing from the appenzeller region and they all look grumpy at the dancing women. They dont move and eyelid. The women continues to dance infront of them and then silently asks them if they might share there secret recipe for there famous cheese. Out of the blue another women appears. Shes aswell dressed traditional and i the same line she also is holding a traditional instrumen called Alphorn.  The women louldy blows in the insturment and a loud volume is coming out. The women in white stops to dance and looks disapointed and sad at the same time because she couldnt convience them to hendel the recipe. The ad finished with a display of the cheese set up on a wooden plate with bread, grapes and cut cheese. 

 

I think the place of the location is clever choosen, because it covers the typical stereo typs of the swiss nature. So when you are watching the ad youre already thinking about Switzerland. The traditionel clothing should aswell touch peoples heard. Furthermore the ad is ajared to a movie scene with Marilyn Monroe. So i think the target group of people are probably older people that saw this movie and might feel a nostalgic moment after seeing a women that looks similar to Marilyn Monroe. Because there is a women dancing infront of the 3 mans, it might refer that aswell women like cheese. I think like that, because the women is really desprite to get that recipe. The 3 man simbolises the cheesemakers. There grompy look is telling you that they wont lose a word and the fingergesture they are doing underlines that. 

 

I think the ad is clever made and is targeting a specific kind of people. With its shots and ideas im sure they will succeed. They try to give you a strong swiss vibe so you feel conected to the traditional cheese. 

 

 

 

 

 

https://www.youtube.com/watch?v=sQxcQy5zn8c 

This is an ad well-known by most people in Switzerland. It promotes one of our most famous cheeses called Appenzeller. 

The video starts with a scene where aseductive, Marilyn Monroe-esque woman is standing in the midst of a beautiful valley. She’s wearing a white dress and heavy make-up.As she shakes her hips and sings Happy Birthday in a suggestive, sexy way. Three very stern Swiss country men, in traditional dress (from the Appenzeller region) look on at the dancing woman, unmoved. In fact, they don't move and eyelid. The women continues to dance in front of them and then quietly asks them if they might share their secret recipe for their famous cheese. Now another woman appears. She,like the men, is dressed traditionallyand she also holds a traditional instrument called anAlphorn.  The women loudly blows in the horn producing a deafening blast of sound. There grumpy looks on the mens' faces is telling you that they won't saya word and the finger gesture they do underlines their defiance. The women in white stops dancing and looks disappointed and sad at the same time because she hasn't been able to convince the stern farmers to hand overl the secret cheese recipe.The ad finishes with a display of the cheese set up on a wooden plate with bread, grapes and cut cheese. 

 

The choice of the location is a clever one because it evokes the stereotypes of the Swiss nature and tradition.So as you watch you're already thinking about Switzerland. The traditional clothing, while obviously cliche, still touches peoples' hearts. Furthermore, the ad is alluding to a famous movie scene where Marilyn Monroe's dress isblown from underneath by the wind from a subway vent. In a way, this cliche of American cinema represents the opposite of traditional Swiss values, so that the brand of the cheese is highlighted by contrast. 

Perhaps the target market is an older group of Swiss people who know this movie and might feel a nostalgic for both things at once. 

 

I think the ad is cleverly made and is targeting a specific, quite knowing, group of people who are sensitive to the pleasures and pitfalls of 'tradition'. The ad conveys astrong Swiss vibe in an orinic way andthus connects a modern audience with a traditional product.