1. Who will notice this ad? Why have the advertisers selected this group of people?
2. How does the ad try to speak to group of people it is targeting?
3. What feelings are evoked through the ad?
4. Use the same questions for this slightly different anti-smoking ad:
Discuss
We all know smoking harms us and others, but many do it anyway. Why? What role does marketing play in getting people into lifelong habits like smoking, drinking, vaping etc?
1. Adverts aren't about information, they're about persuasion. Is this okay?
1. Adverts aren't about information, they're about persuasion. Is this okay?
3. Is it possible that advertising can be part of the solution to the ills of our consumer society?
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